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Mastering online marketing

Author: Mitch Meyerson; Mary Eule Scarborough
Publisher: [Irvine, CA] : Entrepreneur Press, ©2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Offers a 12-step program for e-commerce success. This book features technology - including Web 2.0 innovations, web automation strategies to generate passive income, web conferencing, podcasts,  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mitch Meyerson; Mary Eule Scarborough
ISBN: 9781599181516 1599181517
OCLC Number: 134992971
Notes: Includes index.
Description: xvii, 260 pages : illustrations ; 23 cm
Contents: The entrepreneurial shift: the key to creating an integrated business mindset --
Strategic marketing: the key to sustainable online success --
Products and services: the key to smart selling --
Design and navigation: making your web site dynamic and visitor-friendly --
Dynamic web copy: the key to getting people to respond --
Traffic conversion: the key to increased sales and list building --
Automation: the key to greater e-commerce profits --
Multimedia: increasing your impact using audio, video, and conferencing --
Traffic strategies: the key to getting more visitors to your site --
People power: the key to successful affiliate programs and partnerships --
Web 2.0: the key to using social media effectively --
Momentum: the key to systematizing your business and building your virtual team.
Responsibility: Mitch Meyerson ; with Mary Eule Scarborough.
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