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Mastering public relations

Author: Anthony Davis
Publisher: Basingstoke : Palgrave Macmillan, 2007.
Series: Palgrave master series.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the  Read more...
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Document Type: Book
All Authors / Contributors: Anthony Davis
ISBN: 9780230549302 0230549306
OCLC Number: 132294428
Notes: Previous edition: 2004.
Description: xviii, 233 pages : illustrations ; 24 cm.
Contents: 1. The Nature of Public Relations --
2. The Purpose of Public Relations --
3. Within the Organisation --
4. Outside the Organisation --
5. Communication --
6. Research, Planning and Evaluation --
7. The Customers --
8. Within Marketing --
9. Public Affairs --
10. Community Relations --
11. The Media --
12. Global Public Relations --
13. The Occupation of Public Relations --
14. Futures --
References --
Index.
Series Title: Palgrave master series.
Responsibility: Anthony Davis.

Abstract:

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight  Read more...

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'A stimulating and comprehensive introductory text. Case studies provide students with useful practical examples of theory discussed. Useful also to have questions at the end of each chapter to focus Read more...

 
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