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Mathematical models of attitude change. Vol. 1, Change in single attitudes and cognitive structure

Author: John E Hunter; Jeffrey E Danes; Stanley H Cohen
Publisher: Orlando : Academic Press, 1984-
Series: Human communication research series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This volume presents a detailed and comprehensive treatment of mathematical models of attitude change, in which verbal theory is translated into families of mathematical attitude change models. The models so presented address three areas: 1) existing verbal attitude change theories which are translated into families of mathematical models; 2) attitude change theories that have been previously quantified are  Read more...
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Additional Physical Format: Online version:
Hunter, John E. (John Edward), 1939-2002.
Mathematical models of attitude change.
Orlando : Academic Press, 1984-
(OCoLC)558112584
Online version:
Hunter, John E. (John Edward), 1939-2002.
Mathematical models of attitude change.
Orlando : Academic Press, 1984-
(OCoLC)605305733
Document Type: Book
All Authors / Contributors: John E Hunter; Jeffrey E Danes; Stanley H Cohen
ISBN: 0123619017 9780123619013
OCLC Number: 10532958
Description: volumes <1> : illustrations ; 24 cm.
Contents: Introduction --
Part I. The passive communication context ; Reinforcement theory --
Information processing theory --
Social judgment theory --
Affective consistency : balance and congruity theory --
Classical congruity theory --
Dissonance theory --
Summary of attitude and source change theories --
Cognitive consistency theory --
Part II. Attitude change studies ; Attitude and source change in a simulated social network --
Change in political party and issue attitudes --
Belief change and accumulated information --
Cognitive inconsistency and change in purchase intention --
Attitude change in concept hierarchies --
A longitudinal and experimental test of the hierarchical model of attitude change --
Behaviors and attitudes in hierarchical systems --
Hierarchical models from other theories.
Series Title: Human communication research series.
Other Titles: Change in single attitudes and cognitive structure
Responsibility: John E. Hunter, Jeffrey E. Danes, Stanley H. Cohen.

Abstract:

This volume presents a detailed and comprehensive treatment of mathematical models of attitude change, in which verbal theory is translated into families of mathematical attitude change models. The models so presented address three areas: 1) existing verbal attitude change theories which are translated into families of mathematical models; 2) attitude change theories that have been previously quantified are critiqued, and alternative mathematical models are given; 3) new theory and corresponding mathematical models are offered. Models of source change--change in the attitude toward the source of information are also addressed. For nearly every attitude change model discussed, corresponding models for change in attitude toward the source of information are also given. This volume explicitly considers two types of attitude change: attitude toward the object of the message (attitude change) and attitude toward the source of the message (source change). In keeping with the development and use of these models, examples are drawn from multiple disciplines and embrace a variety of approaches to the general study of communication, cognition, and change.

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