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Genre/Form: | Electronic books |
---|---|
Additional Physical Format: | Print version: Hilicki, Chris. May I have your attention, please?. Hoboken, NJ : Wiley, ©2005 (DLC) 2004016913 (OCoLC)56051014 |
Material Type: | Document, Internet resource |
Document Type: | Internet Resource, Computer File |
All Authors / Contributors: |
Chris Hilicki |
ISBN: | 0471714429 9780471714422 |
OCLC Number: | 57597788 |
Description: | 1 online resource (xviii, 222 pages) |
Contents: | Foreword; Preface; Acknowledgments; Chapter One Everyone Needs a Little Attention, Brands Need a Lot; Chapter Two True Confession: Good for the Soul, Great for the Brand; Chapter Three Brand-Stand: Your Platform for Success; Chapter Four Bring On the Brand; Chapter Five Making a Brand Impression; Chapter Six Brand Relativity; Chapter Seven Planning for Your Brand; Chapter Eight Getting Results from Your Brand; Chapter Nine Sustaining the Results You Get from Your Brand; Chapter Ten Conclusion -- Back to You; Notes; Index; About the Author. |
Responsibility: | Chris Hilicki. |
More information: |
Abstract:
What's a businessperson's biggest hidden asset? His or her own true story and authenticityOne's personal identity is the key to one's professional brand. In May I Have Your Attention, Please?, Chris Hilicki illustrates how everyone can be successful by applying their personal experiences to business. Using real-world examples of famous corporations, celebrities, and the guy next door, Hilicki gets readers to use their best-and often most untapped-assets to build a better personal and professional life. Complete with thought-provoking chapter questions and practical exercises that readers can i.
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