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May I have your attention, please? : build a better business by telling your true story

Author: Chris Hilicki
Publisher: Hoboken, NJ : Wiley, ©2005.
Edition/Format:  eBook : Document : EnglishView all editions and formats
Summary:
What's a businessperson's biggest hidden asset? His or her own true story and authenticityOne's personal identity is the key to one's professional brand. In May I Have Your Attention, Please?, Chris Hilicki illustrates how everyone can be successful by applying their personal experiences to business. Using real-world examples of famous corporations, celebrities, and the guy next door, Hilicki gets readers to use  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Hilicki, Chris.
May I have your attention, please?.
Hoboken, NJ : Wiley, ©2005
(DLC) 2004016913
(OCoLC)56051014
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Chris Hilicki
ISBN: 0471714429 9780471714422
OCLC Number: 57597788
Description: 1 online resource (xviii, 222 pages)
Contents: Foreword; Preface; Acknowledgments; Chapter One Everyone Needs a Little Attention, Brands Need a Lot; Chapter Two True Confession: Good for the Soul, Great for the Brand; Chapter Three Brand-Stand: Your Platform for Success; Chapter Four Bring On the Brand; Chapter Five Making a Brand Impression; Chapter Six Brand Relativity; Chapter Seven Planning for Your Brand; Chapter Eight Getting Results from Your Brand; Chapter Nine Sustaining the Results You Get from Your Brand; Chapter Ten Conclusion --
Back to You; Notes; Index; About the Author.
Responsibility: Chris Hilicki.
More information:

Abstract:

What's a businessperson's biggest hidden asset? His or her own true story and authenticityOne's personal identity is the key to one's professional brand. In May I Have Your Attention, Please?, Chris Hilicki illustrates how everyone can be successful by applying their personal experiences to business. Using real-world examples of famous corporations, celebrities, and the guy next door, Hilicki gets readers to use their best-and often most untapped-assets to build a better personal and professional life. Complete with thought-provoking chapter questions and practical exercises that readers can i.

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