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The Maybelline Story and the Spirited Family Dynasty Behind It

Author: Sharrie Williams
Publisher: Los Gatos : Smashwords Edition, 2012.
Edition/Format:   eBook : Document : English
Summary:
In 1915, when a kitchen stove fire singed his sister Mabel's lashes and brows, Tom Lyle Williams watched in fascination as she performed a "secret of the harem"--mixing petroleum jelly with coal dust and ash from a burnt cork and apply it to her lashes and brows. Mabel's simple beauty trick ignited Tom Lyle's imagination and he started what would become a billion-dollar business, one that remains a viable American  Read more...
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Details

Genre/Form: Electronic books
History
Named Person: Tom Lyle Williams
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sharrie Williams
ISBN: 9781936332175 1936332175
OCLC Number: 1015336098
Description: 1 online resource.
Responsibility: Sharrie Williams.

Abstract:

In 1915, when a kitchen stove fire singed his sister Mabel's lashes and brows, Tom Lyle Williams watched in fascination as she performed a "secret of the harem"--mixing petroleum jelly with coal dust and ash from a burnt cork and apply it to her lashes and brows. Mabel's simple beauty trick ignited Tom Lyle's imagination and he started what would become a billion-dollar business, one that remains a viable American icon after nearly a century. He named it Maybelline in her honor.Throughout the 20th century, the Maybelline Company inflated, collapsed, endured, and thrived in tandem with the nation's upheavals--as did the family that nurtured it. Setting up shop first in Chicago, Williams later, to avoid unwanted scrutiny of his private life, cloistered himself behind the gates of his Rudolph Valentino Villa and ran his empire from a distance. Now after nearly a century of silence, this true story celebrates the life of a man whose vision rocketed him to success along with the woman held in his orbit, his brother's wife, Evelyn Boecher--who became his lifelong fascination and muse.Captivated by her "roaring charisma," he affectionately called her the "real Miss Maybelline" and based many of his advertising campaigns on the woman she represented: commandingly beautiful, hard-boiled and daring. Evelyn masterminded a life of vanity, but would fall prey to fortune hunters and a mysterious arson murder--that even today remains unsolved.A fascinating and inspiring story of secrecy, ambition, and luck; a tale both epic and intimate, alive with the clash, the hustle, the music, and dance of American enterprise."A richly told story of a forty-year, white-hot love triangle that fans the flames of a major worldwide conglomerate."--Neil Shulman, Associate Producer, Doc Hollywood"Salacious! Engrossing! Destined for film!"--New York Post

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