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The McCashins story

Author: McCashin, (Family : Nelson N.Z.)
Publisher: Auckland : Random House New Zealand, 2013.
Edition/Format:   Print book : English
Summary:
"The craft beer industry is one of New Zealand's local business success stories, and it's thriving. It all began with Terry McCashin establishing Mac's Ale back in the 1980s. This book tells the story of the entrepreneurial McCashin family and the challenges they've faced over the years. They're now rebuilding their brand with new beers such as Stoke, and a highly successful range of ciders. It also includes general  Read more...
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Details

Genre/Form: History
Additional Physical Format: Online version:
McCashins story
Named Person: McCashin family.
Document Type: Book
All Authors / Contributors: McCashin, (Family : Nelson N.Z.)
ISBN: 9781775534648 1775534642
OCLC Number: 851374205
Description: pages cm
Contents: Making a name for himself --
Small beer --
Cider house rules --
A strange brew --
A tiger by the tail --
Fizzing along --
Success and succession --
Mac is back --
Bright beer, brighter prospects --
Recipes.
Responsibility: the McCashin family.

Abstract:

"The craft beer industry is one of New Zealand's local business success stories, and it's thriving. It all began with Terry McCashin establishing Mac's Ale back in the 1980s. This book tells the story of the entrepreneurial McCashin family and the challenges they've faced over the years. They're now rebuilding their brand with new beers such as Stoke, and a highly successful range of ciders. It also includes general craft beer information such as: What makes a craft beer; How beer gets made / A day in the life of McCashins; and How to Drink Beer - what sort of glass to use, what different styles mean, the difference between an ale and a lager. Plus: Nelson: the craft beer capital. What has made Nelson such an extraordinary place for craft beer? The book includes short profiles on each of the breweries, pubs and cafes on the trail and the remarkable story of New Zealand hops and how they've supported Nelson and New Zealand's craft beer revolution"--Publisher information.

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