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The McDonaldization of society : into the digital age

Author: George Ritzer
Publisher: Los Angeles : SAGE, [2019]
Edition/Format:   Print book : English : Ninth editionView all editions and formats
Summary:
George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens  Read more...
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Document Type: Book
All Authors / Contributors: George Ritzer
ISBN: 9781506348551 1506348556 9781544327549 1544327544
OCLC Number: 1027750391
Description: xv, 259 pages ; 23 cm
Contents: Chapter 1 Introduction --
Chapter 2 McDonaldization past and present --
Chapter 3 Efficiency and calculability: consumers 1 --
Chapter 4 Predictability and control: consumers 2 --
Chapter 5 Efficiency and calculability: McJobs and other McDonaldization occupations 1 --
Chapter 6 Predictability and control: McJobs and other McDonaldization occupations 2 --
Chapter 7 The irrationality of rationality: traffic jams on those "happy trails".
Responsibility: George Ritzer, University of Maryland.

Abstract:

The McDonaldization of Society links classical sociological theory to many key aspects of contemporary life in a globalized world.  Read more...

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