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Mcquail's mass communication theory

Author: Denis McQuail
Publisher: London : SAGE Publications Ltd, 2010.
Edition/Format:   eBook : Document : English : 6th edView all editions and formats
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The most recent edition of the pre-eminent text in mass communication theory. Nothing else in the field is as comprehensive, as authoritative, or as popular. A market leading text from a world  Read more...

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Additional Physical Format: (DLC) 2009932171
(OCoLC)465369629
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Denis McQuail
ISBN: 9781446244029 1446244024 9780857023223 0857023225
OCLC Number: 904344118
Description: 1 online resource (632 pages)
Contents: PART ONE: PRELIMINARIES<br />1. Introduction to the Book<br /> Our object of study<br /> The structure of the book<br /> Themes and issues in mass communication<br /> Manner of treatment<br /> How to use the book<br /> Limitations of coverage and perspective<br /> Different kinds of theory<br /> Communication science and the study of mass communication<br /> Alternative traditions of analysis: structural, behavioural and cultural<br /> Conclusion<br />2. The Rise of Mass Media<br /> From the beginning to mass media<br /> Print media: the book<br /> Print media: the newspaper<br /> Other print media<br /> Film as a mass medium<br /> Broadcasting<br /> Recorded music<br /> The communications revolution: new media versus old<br /> Differences between media<br /> Conclusion<br />PART TWO: THEORIES<br />3. Concepts and Models for Mass Communication<br /> Early perspectives on media and society<br /> The 'mass' concept<br /> The mass communication process<br /> The mass audience<br /> The mass media as an institution of society<br /> Mass culture and popular culture<br /> The rise of a dominant paradigm for theory and research<br /> An alternative, critical paradigm<br /> Four models of communication<br /> Conclusion<br />4. Theory of Media and Society<br /> Media, society and culture: connections and conflicts<br /> Mass communication as a society-wide process: the mediation of social relations and experience<br /> A frame of reference for connecting media with society<br /> Theme I: power and inequality<br /> Theme II: social integration and identity<br /> Theme III: social change and development<br /> Theme IV: space and time<br /> Media-society theory I: the mass society<br /> Media-society theory II: Marxism and political economy<br /> Media-society theory III: functionalism<br /> Media-society theory IV: social constructionism<br /> Media-society theory V: communication technology determinism<br /> Media-society theory VI: the information society<br /> Conclusion<br />5. Mass Communication and Culture<br /> Communication and culture<br /> The beginnings: the Frankfurt School and critical cultural theory<br /> The redemption of the popular<br /> Gender and the mass media<br /> Commercialization<br /> Communication technology and culture<br /> Mass media and postmodern culture<br /> Conclusion<br />6. New Media --
New Theory?<br /> New media and mass communication<br /> What is new about the new media?<br /> The main themes of new media theory<br /> Applying medium theory to the new media<br /> New patterns of information traffic<br /> Computer-mediated community formation<br /> Political participation, new media and democracy<br /> Technologies of freedom?<br /> New equalizer or divider?<br /> Conclusion<br />7. Normative Theory of Media and Society<br /> Sources of normative obligation<br /> The media and the public interest<br /> Main issues for social theory of the media<br /> Early approaches to theory: the press as 'fourth estate'<br /> The 1947 Commission on Freedom of the Press and the social theory of responsibility<br /> Professionalism and media ethics<br /> <i>Four Theories of the Press</i> and beyond<br /> The public service broadcasting alternative<br /> Mass media, civil society and the public sphere<br /> Response to the discontents of the public sphere<br /> Alternative visions<br /> Normative media theory: four models<br /> Conclusion<br />PART THREE: STRUCTURES<br />8. Media Structure and Performance: Principles and Accountability<br /> Media freedom as a principle<br /> Media equality as a principle<br /> Media diversity as a principle<br /> Truth and information quality<br /> Social order and solidarity<br /> Cultural order<br /> The meaning of accountability<br /> Two alternative models of accountability<br /> Lines and relations of accountability<br /> Frames of accountability<br /> Conclusion<br />9. Media Economics and Governance<br /> Media 'not just any other business'<br /> The basics of media structure and levels of analysis<br /> Some economic principles of media structure<br /> Ownership and control<br /> Competition and concentration<br /> Mass media governance<br /> The regulation of mass media: alternative models<br /> Media policy paradigm shifts<br /> Media systems and political systems<br /> Conclusion <br />10. Global Mass Communication<br /> Origins of globalization<br /> Driving forces: technology and money<br /> Global media structure<br /> Multinational media ownership and control<br /> Varieties of global mass media<br /> International media dependency<br /> Cultural imperialism and beyond<br /> The media transnationalization process<br /> International news flow<br /> The global trade in media culture<br /> Towards a global media culture?<br /> Global media governance<br /> Conclusion<br />PART FOUR: ORGANIZATIONS<br />11. The Media Organization: Pressures and Demands<br /> Research methods and perspectives<br /> The main issues<br /> Levels of analysis<br /> The media organization in a field of social forces<br /> Relations with society<br /> Relations with pressure and interest groups<br /> Relations with owners and clients<br /> Relations with the audience<br /> Aspects of internal structure and dynamics<br /> The influence of personal characteristics of mass communicators<br /> Role conflicts and dilemmas<br /> Conclusion<br />12. The Production of Media Culture<br /> Media-organizational activities: gatekeeping and selection<br /> Influences on news selection<br /> The struggle over access between media and society<br /> The influence of sources on news<br /> Media-organizational activity: processing and presentation<br /> The logic of media culture<br /> Alternative models of decision-making<br /> The coming of convergence culture: consumers as producers<br /> Conclusion<br />PART FIVE: CONTENT<br />13. Media Content: Issues, Concepts and Methods of Analysis<br /> Why study media content?<br /> Critical perspectives on content<br /> Structuralism and semiology<br /> Media content as information<br /> Media performance discourse<br /> Objectivity and its measurement<br /> Questions of research method<br /> Traditional content analysis<br /> Quantitative and qualitative analysis compared<br /> Conclusion<br />14. Media Genres and Texts<br /> Questions of genre<br /> Genre and the internet<br /> The news genre<br /> The structure of news: bias and framing<br /> News as narrative<br /> Television violence<br /> The cultural text and its meanings<br /> Conclusion<br />PART SIX: AUDIENCES<br />15. Audience Theory and Research Traditions<br /> The audience concept<br /> The original audience<br /> From mass to market<br /> Goals of audience research<br /> Alternative traditions of research<br /> Audience issues of public concern<br /> Types of audience<br /> The audience as a group or public<br /> The gratifi cation set as audience<br /> The medium audience<br /> Audience as defi ned by channel or content<br /> Questions of audience reach<br /> Activity and selectivity<br /> Conclusion<br />16. Audience Formation and Experience<br /> The 'why' of media use<br /> A structural approach to audience formation<br /> The uses and gratifi cations approach<br /> An integrated model of audience choice<br /> Public and private spheres of media use<br /> Subculture and audience<br /> Lifestyle<br /> Gendered audiences<br /> Sociability and uses of the media<br /> Normative framing of media use<br /> Audience norms for content<br /> The view from the audience<br /> Media fandom<br /> The end of the audience?<br /> The 'escape' of the audience<br /> The future of the audience<br /> The audience concept again<br /> Conclusion<br />PART SEVEN: EFFECTS<br />17. Processes and Models of Media Effects<br /> The premise of media effect<br /> The natural history of media effect research and theory: four phases<br /> Types of communicative power<br /> Levels and kinds of effects<br /> Processes of media effect: a typology<br /> Individual response and reaction: the stimulus-response model<br /> Mediating conditions of effect<br /> Source-receiver relations and effect<br /> The campaign<br /> Conclusion<br />18. Social-Cultural Effects<br /> A model of behavioural effect<br /> The
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Over successive editions, Denis McQuail has pulled off the trick of expanding the scope of his analysis and integrating new research in a rapidly changing field. Hats off to him once again for making Read more...

 
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    schema:description "PART ONE: PRELIMINARIES
1. Introduction to the Book
Our object of study
The structure of the book
Themes and issues in mass communication
Manner of treatment
How to use the book
Limitations of coverage and perspective
Different kinds of theory
Communication science and the study of mass communication
Alternative traditions of analysis: structural, behavioural and cultural
Conclusion
2. The Rise of Mass Media
From the beginning to mass media
Print media: the book
Print media: the newspaper
Other print media
Film as a mass medium
Broadcasting
Recorded music
The communications revolution: new media versus old
Differences between media
Conclusion
PART TWO: THEORIES
3. Concepts and Models for Mass Communication
Early perspectives on media and society
The 'mass' concept
The mass communication process
The mass audience
The mass media as an institution of society
Mass culture and popular culture
The rise of a dominant paradigm for theory and research
An alternative, critical paradigm
Four models of communication
Conclusion
4. Theory of Media and Society
Media, society and culture: connections and conflicts
Mass communication as a society-wide process: the mediation of social relations and experience
A frame of reference for connecting media with society
Theme I: power and inequality
Theme II: social integration and identity
Theme III: social change and development
Theme IV: space and time
Media-society theory I: the mass society
Media-society theory II: Marxism and political economy
Media-society theory III: functionalism
Media-society theory IV: social constructionism
Media-society theory V: communication technology determinism
Media-society theory VI: the information society
Conclusion
5. Mass Communication and Culture
Communication and culture
The beginnings: the Frankfurt School and critical cultural theory
The redemption of the popular
Gender and the mass media
Commercialization
Communication technology and culture
Mass media and postmodern culture
Conclusion
6. New Media -- New Theory?
New media and mass communication
What is new about the new media?
The main themes of new media theory
Applying medium theory to the new media
New patterns of information traffic
Computer-mediated community formation
Political participation, new media and democracy
Technologies of freedom?
New equalizer or divider?
Conclusion
7. Normative Theory of Media and Society
Sources of normative obligation
The media and the public interest
Main issues for social theory of the media
Early approaches to theory: the press as 'fourth estate'
The 1947 Commission on Freedom of the Press and the social theory of responsibility
Professionalism and media ethics
Four Theories of the Press and beyond
The public service broadcasting alternative
Mass media, civil society and the public sphere
Response to the discontents of the public sphere
Alternative visions
Normative media theory: four models
Conclusion
PART THREE: STRUCTURES
8. Media Structure and Performance: Principles and Accountability
Media freedom as a principle
Media equality as a principle
Media diversity as a principle
Truth and information quality
Social order and solidarity
Cultural order
The meaning of accountability
Two alternative models of accountability
Lines and relations of accountability
Frames of accountability
Conclusion
9. Media Economics and Governance
Media 'not just any other business'
The basics of media structure and levels of analysis
Some economic principles of media structure
Ownership and control
Competition and concentration
Mass media governance
The regulation of mass media: alternative models
Media policy paradigm shifts
Media systems and political systems
Conclusion
10. Global Mass Communication
Origins of globalization
Driving forces: technology and money
Global media structure
Multinational media ownership and control
Varieties of global mass media
International media dependency
Cultural imperialism and beyond
The media transnationalization process
International news flow
The global trade in media culture
Towards a global media culture?
Global media governance
Conclusion
PART FOUR: ORGANIZATIONS
11. The Media Organization: Pressures and Demands
Research methods and perspectives
The main issues
Levels of analysis
The media organization in a field of social forces
Relations with society
Relations with pressure and interest groups
Relations with owners and clients
Relations with the audience
Aspects of internal structure and dynamics
The influence of personal characteristics of mass communicators
Role conflicts and dilemmas
Conclusion
12. The Production of Media Culture
Media-organizational activities: gatekeeping and selection
Influences on news selection
The struggle over access between media and society
The influence of sources on news
Media-organizational activity: processing and presentation
The logic of media culture
Alternative models of decision-making
The coming of convergence culture: consumers as producers
Conclusion
PART FIVE: CONTENT
13. Media Content: Issues, Concepts and Methods of Analysis
Why study media content?
Critical perspectives on content
Structuralism and semiology
Media content as information
Media performance discourse
Objectivity and its measurement
Questions of research method
Traditional content analysis
Quantitative and qualitative analysis compared
Conclusion
14. Media Genres and Texts
Questions of genre
Genre and the internet
The news genre
The structure of news: bias and framing
News as narrative
Television violence
The cultural text and its meanings
Conclusion
PART SIX: AUDIENCES
15. Audience Theory and Research Traditions
The audience concept
The original audience
From mass to market
Goals of audience research
Alternative traditions of research
Audience issues of public concern
Types of audience
The audience as a group or public
The gratifi cation set as audience
The medium audience
Audience as defi ned by channel or content
Questions of audience reach
Activity and selectivity
Conclusion
16. Audience Formation and Experience
The 'why' of media use
A structural approach to audience formation
The uses and gratifi cations approach
An integrated model of audience choice
Public and private spheres of media use
Subculture and audience
Lifestyle
Gendered audiences
Sociability and uses of the media
Normative framing of media use
Audience norms for content
The view from the audience
Media fandom
The end of the audience?
The 'escape' of the audience
The future of the audience
The audience concept again
Conclusion
PART SEVEN: EFFECTS
17. Processes and Models of Media Effects
The premise of media effect
The natural history of media effect research and theory: four phases
Types of communicative power
Levels and kinds of effects
Processes of media effect: a typology
Individual response and reaction: the stimulus-response model
Mediating conditions of effect
Source-receiver relations and effect
The campaign
Conclusion
18. Social-Cultural Effects
A model of behavioural effect
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