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Measuring advertising effectiveness

Author: Darrell Blaine Lucas; Steuart Henderson Britt
Publisher: New York : Garland, 1985, ©1963.
Series: History of advertising.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Lucas, Darrell Blaine, 1902-1995.
Measuring advertising effectiveness.
New York : Garland, 1985, ©1963
(OCoLC)891415404
Document Type: Book
All Authors / Contributors: Darrell Blaine Lucas; Steuart Henderson Britt
ISBN: 0824067487 9780824067489
OCLC Number: 12108263
Notes: Reprint. Originally published: New York : McGraw-Hill, ©1963.
Description: xi, 399 pages : illustrations ; 23 cm.
Series Title: History of advertising.
Responsibility: Darrell Blaine Lucas, Steuart Henderson Britt.

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