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Measuring the user experience : collecting, analyzing, and presenting usability metrics

Author: Tom Tullis; Bill Albert
Publisher: Amsterdam : Elsevier, [2013]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Tullis, Tom (Thomas).
Measuring the user experience.
Amsterdam : Elsevier, [2013]
(DLC) 2013005748
(OCoLC)828775886
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tom Tullis; Bill Albert
ISBN: 9780124157927 0124157920 9781299622142 1299622143
OCLC Number: 846492855
Notes: Revised edition of: Measuring the user experience / Tom Tullis, Bill Albert. 2008.
Description: 1 online resource (xvii, 301 pages)
Contents: Background --
Planning --
Performance metrics --
Issues based metrics --
Self-reported metrics --
Behavioral and physiological metrics --
Combined and comparative metrics --
Special topics --
Case studies --
Ten keys to success.
Responsibility: William Albert, Thomas Tullis.

Abstract:

Focuses on how to quantify the user experience. This title examines how technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability  Read more...

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"If Tom and Bill could convince me, perhaps the world's biggest fan of qualitative testing, that usability metrics are really valuable-which they have, in this wonderful book-then there's no doubt Read more...

 
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