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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/1014197758 Title: Media advocacy and public health : power for prevention Author: Lawrence Wallack Publisher: Newbury Park, Calif. ; London : Sage, ©1993. ISBN/ISSN: 0803942885 9780803942882 0803942893 9780803942899 OCLC:1014197758

  
  

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Media advocacy and public health : power for prevention

Author:	Lawrence Wallack
Publisher:	Newbury Park, Calif. ; London : Sage, ©1993.
Edition/Format:	Print book : EnglishView all editions and formats
Summary:	How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. This book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse.  Read more...
Subjects	Mass media in health education. Health promotion. Health Promotion View all subjects
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