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Media and communication research methods

Author: Anders Hansen; David Machin
Publisher: London : Red Globe Press, Macmillan International Higher Education, [2019] ©2019
Edition/Format:   Print book : English : Second editionView all editions and formats
Summary:
Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication.
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Document Type: Book
All Authors / Contributors: Anders Hansen; David Machin
ISBN: 1137589639 9781137589637 9781137528247 1137528249
OCLC Number: 1030765804
Description: ix, 314 pages : illustrations ; 24 cm
Contents: Preface to the second edition.- 1. Introduction to media and communication research.- 2. The research process.- 3. Researching ownership and media policy.- 4. Ethnography and observational methods.- 5. Content analysis.- 6. Critical Discourse Analysis.- 7. Analysing narratives and discourse schema.- 8. Analysing photographs and video.- 9. Survey research.- 10. Focus group interviewing.- 11. Managing and analysing communications research data.- Glossary.- References.- Subject index.- Author/name index.
Responsibility: by Anders Hansen and David Machin.

Abstract:

Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and  Read more...

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