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Media argumentation : dialectic, persuasion, and rhetoric

Author: Douglas N Walton
Publisher: Cambridge ; New York : Cambridge University Press, 2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass media in our lives, showing the intersection of media sources with argumentation theory, informal logic, computational  Read more...
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Additional Physical Format: Version imprimée :
Walton, Douglas N.
Media argumentation.
Cambridge ; New York : Cambridge University Press, 2007
(DLC) 2006101030
(OCoLC)76967266
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Douglas N Walton
ISBN: 9780511619311 0511619316 9780511355738 0511355734 1281153516 9781281153517
OCLC Number: 1104437068
Description: 1 ressource en ligne (xiii, 386 pages) : illustrations (en partie en couleur)
Contents: Logic, dialectic, and rhetoric --
The speech act of persuasion --
Propaganda --
Appeals to fear and pity --
Ad hominem arguments in political discourse --
Arguments based on popular opinion --
Fallacies and bias in public opinion polling --
Persuasive definitions and public policy --
Arguments --
The structure of media argumentation.
Responsibility: Douglas Walton.

Abstract:

Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass media in our lives, showing the intersection of media sources with argumentation theory, informal logic, computational theory, and theories of persuasion. Using a variety of case studies that represent arguments that typically occur in the mass media, Douglas Walton demonstrates how tools recently developed in argumentation theory can be usefully applied to the identification, analysis, and evaluation of media arguments. He draws on the most recent developments in artificial intelligence, including dialogical theories of argument, which he developed, as well as speech act theory. Walton provides a structural analysis not only of individual types of argument commonly employed in the mass media, but also of pragmatic frameworks (models of goal-directed conversation) in which such arguments are used. Each chapter presents solutions to problems central to understanding, analyzing, and criticizing media argumentation.--

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