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Media argumentation : dialectic, persuasion, and rhetoric

Author: Douglas N Walton
Publisher: Cambridge Cambridge University Press 2007
Edition/Format:   eBook : EnglishView all editions and formats
Summary:
Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass media in our lives, showing the intersection of media sources with argumentation theory, informal logic, computational  Read more...
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Additional Physical Format: Erscheint auch als:
Walton, Douglas N.
Media argumentation
Cambridge [u.a.] : Cambridge University Press, 2007
XIII, 386 S.
Material Type: Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Douglas N Walton
ISBN: 9780511619311 0511619316 9780521876902 0521876907 9780521700306 0521700302
OCLC Number: 967413683
Notes: Title from publisher's bibliographic system (viewed on 05 Oct 2015).
Description: 1 online resource (xiii, 386 pages)
Contents: Logic, dialectic, and rhetoric --
The speech act of persuasion --
Propaganda --
Appeals to fear and pity --
Ad hominem arguments in political discourse --
Arguments based on popular opinion --
Fallacies and bias in public opinion polling --
Persuasive definitions and public policy --
Arguments --
The structure of media argumentation.
Responsibility: Douglas Walton.

Abstract:

Media argumentation is a powerful force in our lives. From television commercials to war propaganda it can greatly influence public opinion. Walton takes a fresh look at the influence of mass media,  Read more...

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