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Media Convergence and Deconvergence.

Author: Sergio Sparviero; Corinna Peil; Gabriele Balbi
Publisher: Cham : Springer International Publishing, 2017.
Series: Global Transformations in Media and Communication Research - A Palgrave and IAMCR Series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and the other authors  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Sparviero, Sergio.
Media Convergence and Deconvergence.
Cham : Springer International Publishing, ©2017
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sergio Sparviero; Corinna Peil; Gabriele Balbi
ISBN: 9783319512891 3319512897
OCLC Number: 1009275019
Notes: ""Convergence and Media Logic""
Description: 1 online resource (343 pages)
Contents: ""Acknowledgements""; ""Contents""; ""Editors and Contributors""; ""List of Figures""; ""List of Tables""; ""Part I Introduction""; ""Chapter 1 Media Convergence Meets Deconvergence ""; ""Media Convergence as a Concept""; ""Media Convergence and Deconvergence from the Userâ#x80;#x99;s Perspective""; ""The Proliferation of Devices and of Media Related Practices""; ""The Transmedia Flow of Content and the Dissolution of Distinctive Usage Scenarios""; ""The Interconnection of Media and the Management of Domestic Infrastructures""; ""The Convergence and Deconvergence of Media and Communications Markets"" ""The Rationale for Market Convergence""""The Rationale for Market Deconvergence""; ""Aims and Scope of the Book""; ""References""; ""Chapter 2 Deconstructing â#x80;#x9C;Media Convergenceâ#x80;#x9D;: A Cultural History of the Buzzword, 1980sâ#x80;#x93;2010s ""; ""Introduction to a Confusing Term""; ""A Short Prehistory: Media Convergence Before Digitization""; ""Four (Historical) Dimensions that Promote an Understanding of Convergence""; ""Technological Convergence from the Early 1980s""; ""Economic/Market Convergence from the Late 1980s/Early 1990s""; ""Political/Regulatory Convergence from the 1990s"" ""Cultural Convergence from the 2000s""""A Very Short Quantitative History of the Term""; ""Conclusion: A History of Change and Continuity""; ""References""; ""Part II Media Audiences and Usage""; ""Chapter 3 Convergence in Domestic Media Use? The Interplay of Old and New Media at Home ""; ""Introduction: Challenges of convergence in audience and reception studies""; ""Theoretical background: Grasping convergence as a user-driven process""; ""Two concepts of convergent media use: Cultural convergence and consumption convergence"" ""Analyzing convergence: From technological determinism to a user-centered perspective""""Analyzing convergent media use against the background of the domestication approach""; ""Methodology""; ""Analyzing media repertoires: Coexistence of old and new media""; ""Three patterns of domestic media use""; ""Type 1: Focus on classic media""; ""Type 2: Focus on diverse media""; ""Type 3: Focus on online media""; ""Reasons for the persistence of classic media""; ""Factors promoting terminal convergence""; ""Convergence as an â#x80;#x9C;add-onâ#x80;#x9D;: Convergent media practices beyond the merging of devices"" ""Conclusion""""References""; ""Chapter 4 Blurred Lines, Distinct Forces: The Evolving Practices of Italian TV Audiences in a Convergent Scenario ""; ""Researching Convergent Television Viewing Practices: Beyond the Idealizations""; ""Mapping Convergent Viewersâ#x80;#x99; Practices""; ""Main Trends in Italian Convergent Television Consumption""; ""Conclusions: A Doubly Mobile Pyramid""; ""References""; ""Chapter 5 Media Convergence and the Network Society: Media Logic(s), Polymedia and the Transition of the Public Sphere ""; ""Introduction""; ""Network Society and Convergence""
Series Title: Global Transformations in Media and Communication Research - A Palgrave and IAMCR Series.

Abstract:

This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and the other authors look into practices and realities of users in convergent media environments, ambiguities in the production and distribution of content, changes to the organization of media industries, the re-configuration of media markets, and the influence of policy and regulations. Primarily addressed to scholars and students in different fields of media and communication studies, Media Convergence and Deconvergence deconstructs taken-for-granted concepts and provides alternative and fresh analyses on one of the most popular topics in contemporary media culture. Chapter 1 is available open access under a CC BY 4.0 license at link.springer.com.

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