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Media effects : advances in theory and research

Author: Jennings Bryant; Dolf Zillmann
Publisher: Mahwah, N.J. : Lawrence Elbaum Associates, 2002.
Series: LEA's communication series.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:
This work covers topics such as intermedia processes and powerful media effects, political communication effects and media influences on marketing communications.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Media effects.
Mahwah, N.J. : Lawrence Elbaum Associates, 2002
(DLC) 2001055656
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jennings Bryant; Dolf Zillmann
ISBN: 0585397546 9780585397542 1410602427 9781410602428 0805838635 9780805838633 0805838643 9780805838640
OCLC Number: 49852245
Description: 1 online resource (x, 634 pages).
Contents: News Influence on Our Pictures of the World / Maxwell McCombs, Amy Reynolds --
Exemplification Theory of Media Influence / Dolf Zillmann --
Growing up with Television: Cultivation Processes / George Gerbner, Larry Gross, Michael Morgan, Nancy Signorielli, James Shanahan --
Media Consumption and Perceptions of Social Reality: Effects and Underlying Processes / L.J. Shrum --
Media Priming: A Synthesis / David R. Roskos-Ewoldsen, Beverly Roskos-Ewoldsen, Francesca R. Dillman Carpentier --
Social Cognitive Theory of Mass Communication / Albert Bandura --
Mass Media Attitude Change: Implications of the Elaboration Likelihood Model of Persuasion / Richard E. Petty, Joseph R. Priester, Pablo Brinol --
Intermedia Processes and Powerful Media Effects / Everett M. Rogers --
Resurveying the Boundaries of Political Communication Effects / Douglas M. McLeod, Gerald M. Kosicki, Jack M. McLeod --
Effects of Media Violence / Glenn G. Sparks, Cheri W. Sparks --
Fright Reactions to Mass Media / Joanne Cantor --
Effects of Sex in the Media / Richard Jackson Harris, Christina L. Scott --
Minorities and the Mass Media: Television into the 21st Century / Bradley S. Greenberg, Dana Mastro, Jeffrey E. Brand --
Media Influences on Marketing Communications / David W. Stewart, Paulos Pavlou, Scott Ward --
Vast Wasteland or Vast Opportunity? Effects of Educational Television on Children's Academic Knowledge, Skills, and Attitudes / Shalom M. Fisch --
Communication Campaigns: Theory, Design, Implementation, and Evaluation / Ronald E. Rice, Charles K. Atkin.
Series Title: LEA's communication series.
Responsibility: edited by Jennings Bryant, Dolf Zillmann.
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Abstract:

This work covers topics such as intermedia processes and powerful media effects, political communication effects and media influences on marketing communications.  Read more...

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