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The media equation : how people treat computers, television, and new media like real people and places

Author: Byron Reeves; Clifford Ivar Nass
Publisher: Stanford, Calif. : CSLI Publications ; New York : Cambridge University Press, ©1996.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Authors Reeves and Nass present the results of numerous psychological studies that led them to the conclusion that people  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Byron Reeves; Clifford Ivar Nass
ISBN: 157586052X 9781575860527 1575860538 9781575860534
OCLC Number: 34691321
Description: xiv, 305 pages ; 25 cm
Contents: 1. The Media Equation --
2. Politeness --
3. Interpersonal Distance --
4. Flattery --
5. Judging Others and Ourselves --
6. Personality of Characters --
7. Personality of Interfaces --
8. Imitating Personality --
9. Good versus Bad --
10. Negativity --
11. Arousal --
12. Specialists --
13. Teammates --
14. Gender --
15. Voices --
16. Source Orientation --
17. Image Size --
18. Fidelity --
19. Synchrony --
20. Motion --
21. Scene Changes --
22. Subliminal Images --
23. Conclusions about the Media Equation.
Responsibility: Byron Reeves & Clifford Nass.
More information:

Abstract:

In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Authors Reeves and Nass present the results of numerous psychological studies that led them to the conclusion that people treat computers, television and new media as real people and places.

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Primary Entity

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