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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/34691321 Title: The media equation : how people treat computers, television, and new media like real people and places Author: Byron Reeves; Clifford Ivar Nass Publisher: Stanford, Calif. : New York : CSLI Publications ; Cambridge University Press, ©1996. ISBN/ISSN: 157586052X 9781575860527 1575860538 9781575860534 OCLC:34691321

  
  

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The media equation : how people treat computers, television, and new media like real people and places

Author:	Byron Reeves; Clifford Ivar Nass
Publisher:	Stanford, Calif. : CSLI Publications ; New York : Cambridge University Press, ©1996.
Edition/Format:	Print book : EnglishView all editions and formats
Summary:	In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Authors Reeves and Nass present the results of numerous psychological studies that led them to the conclusion that people treat computers, television and new media as real people and places.  Read more...
Subjects	Mass media -- Audiences. Mass media -- Influence. Mass media -- Psychological aspects. View all subjects
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