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Media literacy

Author: W James Potter
Publisher: Thousand Oaks, California : SAGE Publications, Inc., [2019]
Edition/Format:   Print book : English : Ninth editionView all editions and formats
Summary:
"In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy shows you how. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thoroughly updated and revised Ninth Edition,  Read more...
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Document Type: Book
All Authors / Contributors: W James Potter
ISBN: 9781506366289 1506366287
OCLC Number: 1057240431
Description: xxv, 517 pages : illustrations ; 24 cm
Contents: Why increase media literacy? --
Media literacy approach --
Audience: individual perspective --
Audience: industry perspective --
Children as a special audience --
Development of the mass media industries --
Economic perspective --
Media content and reality --
News --
Entertainment --
Advertising --
Interactive media --
Broadening our perspective on media effects --
How does the media effects process work? --
Helping yourself and others to increase media literacy --
Ownership of mass media businesses --
Sports --
Fake news --
Advertising --
Media violence --
Privacy.
Responsibility: W. James Potter.

Abstract:

Teaching students how to navigate through the overwhelming flood of information found in today's media-saturated world, Media Literacy explores the key components to understanding the world of mass  Read more...

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"Potter's book is great for an introductory course for majors and non-majors alike...students also really love the book because the examples are current and the activities allow them to use their Read more...

 
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