Media messages in American presidential elections (Book, 1991) [WorldCat.org]
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Media messages in American presidential elections

Author: Diana Marie Owen
Publisher: New York : Greenwood Press, 1991.
Series: Contributions to the study of mass media and communications, no. 25.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. This study examines the role of ads, news stories, poll results, and debates in presidential elections. Based on surveys fielded during the 1984 and 1988 presidential campaigns, Owen compares these four message categories to determine their relative importance to voters. In addition she  Read more...
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Additional Physical Format: Online version:
Owen, Diana Marie.
Media messages in American presidential elections.
New York : Greenwood Press, 1991
(OCoLC)607764015
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Diana Marie Owen
ISBN: 0313263620 9780313263620
OCLC Number: 22112330
Description: xxi, 198 pages : illustrations ; 24 cm.
Contents: Introduction A Model of Audience Mass Media Use and Outcomes Voter Orientations toward Televised Candidate Advertisements Television News and Newspaper News: The Voters' Choice? Public Opinion Polls: A Double-Edged Sword Televised Presidential Debates: The Ultimate Pseudoevents The Uses and Gratifications of Presidential Campaign Messages Conclusion References Index
Series Title: Contributions to the study of mass media and communications, no. 25.
Responsibility: Diana Owen.
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Abstract:

Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. Focusing on candidate advertisements, newspaper and television news stories,  Read more...

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