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Media planning : a practical guide

Author: Jim Surmanek
Publisher: Lincolnwood, Ill., U.S.A. : NTC Business, 1985.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"It is a wonderfully clear and concise overview of the fundamentals of media planning as done on the firing line for real clients, in tough new business presentations, as taught by major agencies to the new people entering the business.'
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Document Type: Book
All Authors / Contributors: Jim Surmanek
ISBN: 0844230464 9780844230467
OCLC Number: 14201626
Notes: "Glossary/index": pages 156-165.
Description: xv, 165 pages : illustrations ; 23 cm
Contents: Definitions and dynamics --
How to construct a media plan.
Responsibility: Jim Surmanek.

Abstract:

"It is a wonderfully clear and concise overview of the fundamentals of media planning as done on the firing line for real clients, in tough new business presentations, as taught by major agencies to the new people entering the business.'

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