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Media relations handbook : for government, associations, nonprofits, and elected officials

Author: Bradford Fitch
Publisher: Alexandria, VA : TheCapitol.Net, [2012]
Edition/Format:   Print book : English : Second edition
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Document Type: Book
All Authors / Contributors: Bradford Fitch
ISBN: 9781587331718 1587331713 9781587331671 1587331675
OCLC Number: 812878158
Description: xxiv, 305 pages ; 26 cm
Contents: First steps --
Tools of the craft --
Developing a message and communications plan --
Interacting with reporters --
Overview of the media : print, radio, TV and the Internet ---Online communication --
Dealing with the principal --
Interview preparation --
Internal issues : experts, policy, numbers, leaks, lawyers, and language --
How to interact with congressional campaign operations --
Communication in a federal agency --
Crisis communication in public affairs --
Honest spin : the ethics of public relations.
Other Titles: Media relations handbook for government, associations, nonprofits, and elected officials
Responsibility: Bradford Fitch ; Jack Holt, editor.
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