Media, Telecommunications and Business Strategy (Book, 2021) [WorldCat.org]
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Media, Telecommunications and Business Strategy
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Media, Telecommunications and Business Strategy

Author: Richard A Gershon
Publisher: New York ; London Routledge, Taylor et Francis Group 2021
Edition/Format:   Print book : English : 3rd editionView all editions and formats
Summary:
As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries by exploring the effects of digitalization in media and information technology. With today's dynamic and rapidly evolving communication environment, media managers need to have a clear  Read more...
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Additional Physical Format: Erscheint auch als:
Online-Ausgabe
Document Type: Book
All Authors / Contributors: Richard A Gershon
ISBN: 9780367249038 0367249030 9780367249021 0367249022
OCLC Number: 1190916203
Description: xix, 376 Seiten : Illustrationen ; Breite 152 mm, Hoehe 229 mm
Contents: Part 1: The Media and Telecommunications Industry Structure 1. Media and Telecommunications Economics: Principles of Market Structure, Business Conduct, Supply and Pricing 2. Broadcast Television 3. Cable Television 4. Over-the-Top video Streaming Services 5. Telephony and the Economics of Information Delivery 6. Cellular Telephone, Satellite and Wireless Communication 7. Digital Lifestyle: Electronic Commerce and Social Media 8. Transnational Media and Telecommunications Part 2: Media Management and Telecommunications 9. Media Management and Telecommunications: Principles of Management Theory and Applications 10. Media Management and Strategic Planning 11. Innovation and Technology Management 12. Media, Telecommunications and Financial Management Ron Rizzuto, Mike Wirth 13. Media and Telecommunications Marketing Heidi Hennink-Kaminski 14. Leadership and Change Management Rod Rightmire, Richard A. Gershon
Responsibility: Richard A. Gershon.

Abstract:

As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and  Read more...

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