The media, the public and agricultural biotechnology (Book, 2007) []
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The media, the public and agricultural biotechnology

Author: Dominique Brossard; James Shanahan; T Clint Nesbitt
Publisher: Wallingford, UK ; Cambridge, MA : CABI, ©2007.
Edition/Format:   Print book : Document   Computer File : EnglishView all editions and formats
This pioneering look at the communication of biotechnology will be an essential resource for researchers and policy makers, and those involved in agricultural biotechnology communication campaigns. As the use of biotechnology in the agriculture industry rises, examining the feelings of the public towards this controversial issue and understanding how public opinion has formed has become increasingly more important.  Read more...

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Genre/Form: Internet resource
Material Type: Document, Internet resource
Document Type: Book, Computer File, Internet Resource
All Authors / Contributors: Dominique Brossard; James Shanahan; T Clint Nesbitt
ISBN: 1845932048 9781845932046 9781845932039 184593203X
OCLC Number: 70911104
Description: xxiv, 405 pages : illustrations ; 25 cm
Contents: Perspectives on communication about agricultural biotechnology / D. Brossard and J. Shanahan --
Public perceptions of agricultural biotechnology in the UK : the case of GM foods / W. Poortinga and N. Pidgeon --
German reactions to genetic engineering in food production / H.P. Peters and M. Sawicka --
Mass media and public perceptions of red and green biotechnology : a case from Switzerland / H. Bonfadelli, U. Dahinden and M. Leonarz --
Genetically modified foods : U.S. public opinion research polls / W. Fink and M. Rodemeyer --
Biotechnology and consumer information / J. Kolodinsky --
What do Brazilians think about transgenics? / L. Massarani and I. de Castro Moreira --
Where do science debates come from? : understanding attention cycles and framing / M.C. Nishet and M. Huge --
Opinion climates, spirals of silence, and biotechnology : public opinion as a heuristic for scientific decision-making / D.A. Scheufele --
The hostile media effect and opinions about biotechnology / A.C. Gunther and J.L. Liebhart --
Risk communication, risk beliefs, and democracy : the case of agricultural biotechnology / S. Dunwoody and R.J. Griffin --
The GEO-PIE project : case study of Web-based outreach at Cornell University, USA / T.C. Nesbitt --
Governing controversial technologies : consensus conferences as a communication tool / J. Medlock, R. Downey, and E. Einsiedel --
The Bt maize experience in the Philippines : a multi-stakeholder convergence / M.J. Navarro [and others] --
Food aid crisis and communication about GM foods : experience from Southern Africa / L.E. Mumba --
Approval process and adoption of Bollgard cotton in India : a private company perspective / R. Barwale [and others].
Other Titles: Public, the media & agricultural biotechnology
Public, the media and agricultural biotechnology
Responsibility: edited by Dominique Brossard, James Shanahan, and T. Clint Nesbitt.
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This book reviews the literature on communication about biotechnology. Other books deal with this topic, however this book with the use of case studies, looks at public opinion data, communication  Read more...


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