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Media today : an introduction to mass communication

Author: Joseph Turow
Publisher: New York : Routledge, 2010.
Edition/Format:   eBook : Document : English : 3rd ed., 2010 updateView all editions and formats
Summary:
Throughout the course of this fascinating book, Joseph Turow repeatedly highlights the key distinctions between mass communication and other forms of communication helping students to become media literate, critical consumers.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Joseph Turow
ISBN: 9780415876063 0415876060 9780203852101 0203852109 9780203895344 0203895347
OCLC Number: 656358983
Description: 1 online resource (xxxii, 679 pages) : illustrations (chiefly color)
Contents: pt. 1. Understanding the nature of mass media --
pt. 2. Media giants and cross-media activities --
pt. 3. The print media --
pt. 4. The electronic media --
pt. 5. Advertising and public relations.
Responsibility: Joseph Turow.

Abstract:

Puts students at the center of profound changes in the twenty-first century media world - from digital convergence to media ownership - and gives them the skills to think critically about what these  Read more...

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"Media Today is the best textbook to understand the organization, economics, and emerging trends within the U.S. media sector. Its institutional focus and the level of detail and updated knowledge it Read more...

 
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