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The medium is the massage : an inventory of effects

Author: Marshall McLuhan; Quentin Fiore
Publisher: Berkeley, CA : Gingko Press, 2001. ©1967
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social  Read more...
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Genre/Form: History
Additional Physical Format: Online version:
McLuhan, Marshall, 1911-1980.
Medium is the massage.
Corte Madera, CA : Gingko Press, 2001
(OCoLC)646985592
Named Person: Marshall McLuhan
Document Type: Book
All Authors / Contributors: Marshall McLuhan; Quentin Fiore
ISBN: 9781584230700 1584230703
OCLC Number: 47679653
Description: 159 pages : illustrations ; 18 cm
Responsibility: Marshall McLuhan, Quentin Fiore ; produced by Jerome Agel.

Abstract:

30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.

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