Mercadotecnia de servicios (Book, 1997) []
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Mercadotecnia de servicios

Mercadotecnia de servicios

Author: Christopher H Lovelock; Guadalupe Meza Staies
Publisher: México : Prentice Hall, 1997.
Edition/Format:   Print book : Spanish

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Genre/Form: Métodos y técnicas
Document Type: Book
All Authors / Contributors: Christopher H Lovelock; Guadalupe Meza Staies
ISBN: 968880858X 9789688808580
OCLC Number: 43732315
Notes: Tít. orig.: Services marketing.
Description: xiv, 661 p. : illustrations ; 25 cm
Other Titles: Services marketing.
Responsibility: Christopher H. Lovelock ; tr. Guadalupe Meza Staies.


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