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Merck & Company, Inc. : the recall of Vioxx® (A)

Author: Andrew M Gust; Grant D Bartucci; James S O'Rourke
Publisher: London : SAGE Publications Ltd, 2017.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Influenced by the preliminary results of an internal clinical trial, Raymond Gilmartin, CEO of Merck, announced that the company was pulling its blockbuster arthritis drug Vioxx® from the worldwide market on September 30, 2004. Merck & Company, Inc., once the worlds largest pharmaceutical company, saw its stock price plummet 27% after the recall announcement. Facing recent sales declines, a barrage of lawsuits, and  Read more...
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Andrew M Gust; Grant D Bartucci; James S O'Rourke
ISBN: 9781526406385 1526406381
OCLC Number: 1017722379
Notes: Originally published: Gust, A. M., Bartucci, G. D., & ORourke, J. S. (2005). Merck & Company, Inc.: The recall of Vioxx® (A). 05-01 (A). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
Description: 1 online resource : illustrations.
Series Title: SAGE Knowledge., Cases.
Other Titles: Merck and Company, Inc.
Responsibility: Andrew M. Gust, Grant D. Bartucci, James S. O'Rourke.

Abstract:

Influenced by the preliminary results of an internal clinical trial, Raymond Gilmartin, CEO of Merck, announced that the company was pulling its blockbuster arthritis drug Vioxx® from the worldwide market on September 30, 2004. Merck & Company, Inc., once the worlds largest pharmaceutical company, saw its stock price plummet 27% after the recall announcement. Facing recent sales declines, a barrage of lawsuits, and two separate government investigations, Merck is losing its once-stellar reputation in the pharmaceutical industry.

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