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Message matters : succeeding at the crossroads of mission and market

Author: Rebecca K Leet
Publisher: Saint Paul, Minn. : Fieldstone Alliance, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Leet, Rebecca K., 1949-
Message matters.
Saint Paul, Minn. : Fieldstone Alliance, ©2007
(OCoLC)891469250
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Rebecca K Leet
ISBN: 9780940069633 0940069636
OCLC Number: 144769979
Description: 149 pages : illustrations ; 23 cm
Contents: The power of the message --
What is a strategic message? --
The core principles of strategic messages --
Identify the action desired --
Identify the target audiences --
Identify audience desires --
Find the mutuality --
Express the message --
Putting the steps together: the process of message development --
A case study: the power of strategic messages --
Other applications of the strategic message framework --
Appendix : Organizational needs assessment ; Organizational readiness assessment.
Responsibility: Rebecca K. Leet.
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