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Details
Document Type: | Book |
---|---|
All Authors / Contributors: |
Michael E Porter; Competitive strategy. |
ISBN: | 0684841487 9780684841489 0684841460 9780684841465 0684841479 9780684841472 |
OCLC Number: | 43086107 |
Notes: | In slip case. Originally published separately: 1980-1990. |
Description: | 3 volumes ; 26 cm |
Contents: | Competitive strategy -- Competitive advantage -- Competitive advantage of nations. |
Other Titles: | Competitive advantage. Competitive advantage of nations. |
Reviews
Publisher Synopsis
Fortune Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top. The New York Times American executives are grasping for a logic to global competition. Mr. Porter...has given them one. Choice Few books warrant the too-common publisher's blurb "landmark." This one does. Highest recommendation. Strategic Management Journal Represents a quantum leap...may well be one of the most important contributions to the discipline of strategic management. Journal of Business Strategy Any manager who studies and uses the materials in this book should be able to devise more successful strategies. Philip Kotler S.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern University Porter's books on competitive strategy are the seminal works in the field. Read more...

