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The Michelin men : driving an empire

Author: Herbert R Lottman
Publisher: London ; New York : I.B. Tauris : Distributed in the United States and Canada by Palegrave Macmillan, 2003.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius  Read more...
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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
Lottman, Herbert R.
Michelin men.
London ; New York : I.B. Tauris : Distributed in the United States and Canada by Palegrave Macmillan, 2003
(DLC) 2004274007
(OCoLC)51839156
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Herbert R Lottman
ISBN: 1417565896 9781417565894 1860648967 9781860648960 9780857714718 0857714716
OCLC Number: 57425743
Description: 1 online resource (ix, 310 pages) : illustrations
Contents: 1 A Little Red Book 1 --
2 Prehistory 5 --
3 A Michelin in the Family 11 --
4 The Brothers Miraculous 16 --
5 A Tyre is Born 21 --
6 Of Bikes, Cabs and Motorcars 27 --
7 Paris-Bordeaux or Bust 34 --
8 Bibendum 39 --
9 1900 44 --
10 Coming of Age 51 --
11 Friend of the People 58 --
12 Exporting the Michelin Way 63 --
13 Room at the Top 74 --
14 At Home 82 --
15 Andre's Air War 89 --
16 Andre's Battles 100 --
17 More Serious Business 107 --
18 Of Bombs and Tyres 114 --
19 Tourists on the Battlefield 124 --
20 After the Armistice 132 --
21 Post-war Problems 137 --
22 Another Andre 142 --
23 Those Stars 146 --
24 Prosperity 151 --
25 Downturn 156 --
26 Death of a Michelin 163 --
27 Revolutionary Fronts 169 --
28 Clermont and Vichy 176 --
29 Michelin's Choice 184 --
30 New Beginnings 190 --
31 The Guide in a Time of Scarcity 195 --
32 Bad Times and Good Hopes 200 --
33 The Guide at Fifty 205 --
34 The Future and Francois 212 --
35 America Ma Piano 218 --
36 The Red and the Green 225 --
37 Michelin International 234 --
38 The Road Back 241 --
39 Global Guide 249 --
40 Michelin in our Time 263 --
41 Bibendum's Big Business 267 --
42 The Next Turn in the Road 272.
Responsibility: Herbert R. Lottman.
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Abstract:

The story of how Edouard and Andre Michelin turned a family tyre firm in rural France into one of the most innovative and successful empires in the world. Together they kick-started the world motor  Read more...

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Listed in Publishers Weekly- Books of the Year 2003: "...an intriguing history... his readable account is surprisingly detailed about the inner workings of the business... does not neglect Michelin's Read more...

 
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