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Microeconomics and behavior

Author: Robert H Frank
Publisher: Boston ; New York : McGraw-Hill Irwin, ©2008.
Edition/Format:   Print book : English : 7th edView all editions and formats
Summary:

Covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. This book features examples that help students develop economic  Read more...

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Additional Physical Format: Online version:
Frank, Robert H.
Microeconomics and behavior.
Boston : McGraw-Hill Irwin, ©2008
(OCoLC)608206068
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert H Frank
ISBN: 9780073375731 007337573X 9780071263498 0071263497
OCLC Number: 167497566
Notes: Includes index.
Description: xxviii, 610, [23] pages : illustrations (some color) ; 28 cm
Contents: Part 1: Introduction --
Thinking Like an Economist --
Supply and Demand --
Part 2: The Theory of Consumer Behavior --
Rational Consumer Choice --
Individual and Market Demand --
Applications of Rational Choice and Demand Theories --
The Economics of Information and Choice Under Uncertainty --
Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior --
Cognitive Limitations and Consumer Behavior --
Part 3: The Theory of the Firm and Market Structure --
Production --
Costs --
Perfect Competition --
Monopoly --
Imperfect Competition: A Game-Theoretic Approach --
Part 4: Factor Markets --
Labor --
Capital --
Part 5: Externalities, public good and welfare --
Externalities, Property Rights, and the Coase Theorem --
Government --
General Equilibrium and Market Efficiency (online).
Responsibility: Robert H. Frank.
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