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Milestones in mass communication research : media effects

Author: Shearon Lowery; Melvin L DeFleur
Publisher: New York : Longman, ©1988.
Edition/Format:   Print book : English : 2nd edView all editions and formats
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Additional Physical Format: Online version:
Lowery, Shearon.
Milestones in mass communication research.
New York : Longman, ©1988
(OCoLC)652439206
Document Type: Book
All Authors / Contributors: Shearon Lowery; Melvin L DeFleur
ISBN: 0801300398 9780801300394 080130038X 9780801300387
OCLC Number: 15107994
Description: xxi, 472 pages : illustrations ; 24 cm
Contents: Developing Frameworks for Studying Mass Communication --
The Payne Fund Studies : the Effects of Movies on Children --
The Invasion from Mars : Radio Panics America --
The People's Choice : the Media in a Political Campaign --
Experiments in Mass Communication : Persuading the American Soldier in World War II --
Communication and Persuasion : the Search for the Magic Keys --
Personal Influence : the Two-Step Flow of Communication --
Project Revere : the Quality and Pathways of Message Diffusion --
Seduction of the Innocent : the Great Comic Book Scare --
Television in the Lives of Our Children : the Early Years --
Violence and the Media : the Turbulent Sixties --
Television and Social Behavior : the Surgeon General's Report --
The Agenda-Setting Function of the Press : Telling us What to Think About --
Television and Behavior : Ten Years of Progress : Part I : Violence and Prosocial and Cognitive/Affective Aspects of Behavior --
Television and Behavior : Ten Years of Progress : Part II : Health, Family, Social Beliefs, and American Institutions --
The Lessons of the Milestones.
Responsibility: Shearon A. Lowery and Melvin L. DeFleur.

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