The mind of the market : compassionate apes, competitive humans, and other tales from evolutionary economics (Book, 2008) [WorldCat.org]
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The mind of the market : compassionate apes, competitive humans, and other tales from evolutionary economics

Author: Michael Shermer
Publisher: New York : Times Books, 2008.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael Shermer
ISBN: 9780805078329 0805078320
OCLC Number: 137325280
Description: xxiv, 308 pages ; 25 cm
Contents: Prologue : Economics for everyone --
1. The great leap forward --
2. Our folk economics --
3. Bottom-up capitalism --
4. Of pandas, products, and people --
5. Minding our money --
6. The extinction of homo economicus --
7. The value of virtue --
8. Why money can't buy you happiness --
9. Trust with credit verification --
10. The science of good rules --
11. Don't be evil --
12. Free to choose --
Epilogue : To open the world --
Notes --
Acknowledgments --
Index.
Responsibility: Michael Shermer.
More information:

Abstract:

In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.--From publisher description.

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