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Mixed-methods communication research : combining qualitative and quantitative approaches in the study of online journalism

Author: Neil Thurman
Publisher: London : SAGE Publications Ltd., 2018.
Series: SAGE Research Methods., Cases.
Edition/Format:   eBook : Document : English
Summary:
The purpose of this case was to introduce and evaluate the methods used during 7 years of research into the form, production, and consumption of online news at national and local websites in the United Kingdom, the United States, and Finland. The general methodological approach was inductive and exploratory, with the work based mainly on semi-structured research interviews with journalists and editors and on content  Read more...
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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Neil Thurman
ISBN: 9781526428431 1526428431
OCLC Number: 1020256840
Description: 1 online resource.
Series Title: SAGE Research Methods., Cases.
Responsibility: Neil Thurman.

Abstract:

The purpose of this case was to introduce and evaluate the methods used during 7 years of research into the form, production, and consumption of online news at national and local websites in the United Kingdom, the United States, and Finland. The general methodological approach was inductive and exploratory, with the work based mainly on semi-structured research interviews with journalists and editors and on content analysis. Quantitative Internet audience measurement, and observation and document analysis in the field were also used, although less frequently. Most of the work took a broad survey approach, although two in-depth case studies were also conducted. Forty percent of the work included longitudinal data collection in order that the analyses could integrate evidence from across historical periods. In addition to providing examples of how content analysis and interviewing can be operationalized and quantitative Internet audience data can be used, this case demonstrates the value of mixed-methods and longitudinal analysis in media research.

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