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A mixed-methods study with network data and adoption data : effects of social networks on the diffusion of innovations

Author: Hang Xiong
Publisher: London : SAGE Publications Ltd, 2018.
Series: SAGE Research Methods., Cases.
Edition/Format:   eBook : Document : English
Summary:
This case illustrates how a mixed-methods approach facilitates the study of social interactions at the individual level. Using the case of the diffusion of a new crop in rural villages, it describes the collection and analyses of the data reflecting farmers' adoption behavior and the data representing the social networks in which adoption takes place. It is often challenging to obtain a workable complete dataset of  Read more...
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Details

Genre/Form: Case studies
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Hang Xiong
ISBN: 9781526446640 1526446642
OCLC Number: 1023827113
Description: 1 online resource : illustrations.
Series Title: SAGE Research Methods., Cases.
Responsibility: Hang Xiong.

Abstract:

This case illustrates how a mixed-methods approach facilitates the study of social interactions at the individual level. Using the case of the diffusion of a new crop in rural villages, it describes the collection and analyses of the data reflecting farmers' adoption behavior and the data representing the social networks in which adoption takes place. It is often challenging to obtain a workable complete dataset of micro-level behavioral data and social network data. This case shows how to collect these data in an approach with pragmatic strategies that use primary and secondary research jointly. Specifically, it illustrates the collection of the data of various ascribed social relationships using interviews and pre-existing documents and the data of adoption behavior using questionnaire and historical records.

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