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Model workers in China, 1949-1965

Author: James Farley
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2019. ©2019
Series: Routledge studies in modern history, 54.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Seismic changes in ideology and economic policy in China followed the death of Mao Zedong but one aspect of culture has remained constant: the use of 'Model Workers' for the purposes of propaganda and more recent public relations campaigns. In both a political and commercial context, the use of these individualscontinues to thrive, andalthough the messages they promote have largely changed, their continued use  Read more...
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Genre/Form: History
Electronic books
Additional Physical Format: Print version:
Farley, James, 1980- author.
Model workers in China, 1949-1965
(DLC) 2019005443
(OCoLC)1089282777
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: James Farley
ISBN: 9781315097862 1315097869 9781351578363 1351578367 9781351578370 1351578375
OCLC Number: 1103917895
Description: 1 online resource.
Contents: Introduction --
The model worker: origins --
The model worker in action: propaganda campaigns, 1949-1957 --
The model worker in crisis: propaganda campaigns, 1957-1964 --
Constructing the model worker in post-1949 Chinese cinema --
A multimedia campaign, post-1949 poster propaganda and the model worker.
Series Title: Routledge studies in modern history, 54.
Responsibility: James Farley.

Abstract:

Seismic changes in ideology and economic policy in China followed the death of Mao Zedong but one aspect of culture has remained constant: the use of 'Model Workers' for the purposes of propaganda and more recent public relations campaigns. In both a political and commercial context, the use of these individualscontinues to thrive, andalthough the messages they promote have largely changed, their continued use indicates the extent to which they are believed to be an effective form of persuasion. Model Workers were deployed at key points in China's recent history and served to embody the Party's vision of the ideal Chinese citizen as they attempted to reshape the nation following a 'Century of Humiliation,' a ruinous war with Japan and a divisive civil war. This volume utilises the detailed analysis of posters, cinema and translations of related propaganda material to explore the extent ofthe influence of the Model Worker as a concept, on bothpropagandaand national policy.

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