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Moderating focus groups : a practical guide for group facilitation

Author: Thomas L Greenbaum
Publisher: Thousand Oaks ; London ; New Delhi : Sage, 2002, cop. 2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Designed for the needs of the focus group moderator, this guide covers everything from pre-session participant recruitment to post-session reporting. It includes a wealth of advanced and techniques,  Read more...

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Document Type: Book
All Authors / Contributors: Thomas L Greenbaum
ISBN: 0761920439 9780761920434 0761920447 9780761920441
OCLC Number: 442171832
Description: XII, 249 str. : ilustr. ; 23 cm
Contents: IntroductionThe Focus Group MethodologyFocus Groups Versus One-on-One ( In-Depth ) InterviewsRole of the ModeratorThe Characteristics of a Successful ModeratorPreparation for ModeratingRecruiting ParticipantsPre- and Post-Group BriefingThe Discussion GuideExternal StimuliThe Moderator ReportModerating FundamentalsAdvanced Moderating TechniquesUnique Moderating SituationsModerating Focus Groups InternationallyBuilding a Business Moderating Focus GroupsPricing Focus Groups
Responsibility: Thomas L. Greenbaum.

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"Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books." -- Dave Quincy

 
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