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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/1121604639 Title: Modern look : photography and the American magazine Author: Mason Klein; Maurice Berger; Leslie Camhi; Marvin Heiferman; Jewish Museum (New York, N.Y.), Publisher: New York : New Haven : Jewish Museum ; Yale University Press, [2020] ISBN/ISSN: 0300247192 9780300247190 OCLC:1121604639

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Modern look : photography and the American magazine

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Modern look : photography and the American magazine

Author:	Mason Klein; Maurice Berger; Leslie Camhi; Marvin Heiferman; Jewish Museum (New York, N.Y.),
Publisher:	New York : Jewish Museum ; New Haven : Yale University Press, [2020]
Edition/Format:	Print book : EnglishView all editions and formats
Summary:	This dynamic study examines the intersection of modernist photography and American commercial graphic design between 1930 and 1960. Avant-garde strategies in photography and design reached the United States via European emigres, including Bauhaus artists forced out of Nazi Germany. The unmistakable aesthetic made popular by such magazines as Harper's Bazaar and Vogue-whose art directors, Alexey Brodovitch and Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Commercial photography -- United States -- History -- 20th century -- Exhibitions. Magazine illustration -- United States -- 20th century -- History -- Exhibitions. Commercial photography. View all subjects
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Details

Genre/Form:	Exhibition catalogs History Exhibitions
Document Type:	Book
All Authors / Contributors:	Mason Klein; Maurice Berger; Leslie Camhi; Marvin Heiferman; Jewish Museum (New York, N.Y.), Find more information about:
ISBN:	0300247192 9780300247190
OCLC Number:	1121604639
Notes:	Published in conjunction with the exhibition of the same name organized by the Jewish Museum, New York, May 1, 2020-September 13, 2020.
Description:	184 pages : illustrations (some color) ; 32 cm
Responsibility:	Mason Klein ; with essays by Maurice Berger, Leslie Camhi, and Marvin Heiferman.

Abstract:

This dynamic study examines the intersection of modernist photography and American commercial graphic design between 1930 and 1960. Avant-garde strategies in photography and design reached the United States via European emigres, including Bauhaus artists forced out of Nazi Germany. The unmistakable aesthetic made popular by such magazines as Harper's Bazaar and Vogue-whose art directors, Alexey Brodovitch and Alexander Liberman, were both immigrants and accomplished photographers-emerged from a distinctly American combination of innovation, inclusiveness, and pragmatism. Beautifully illustrated with more than 150 revolutionary photographs, layouts, and cover designs, 'Modern Look' considers the connections and mutual influences of such designers and photographers as Richard Avedon, Lillian Bassman, Herbert Bayer, Robert Frank, Lisette Model, Gordon Parks, Irving Penn, Cipe Pineles, and Paul Rand. Essays draw a lineage from European experimental design to innovative work in American magazine design at mid-century and offer insights into the role of gender in fashion photography and political activism in the mass media. Exhibition: Jewish Museum, New York, USA (01.05.-13.09.2020).

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