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Monopoly television : MTV's quest to control the music

Auteur : Jack Banks
Éditeur: New York, NY ; Abingdon, Oxon : Routledge, 2018.
Collection: Critical studies in communication and in the cultural industries.
Édition/format:   Livre électronique : Document : AnglaisVoir toutes les éditions et tous les formats
Résumé:
In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. }In August 1981, Music Televisionnow popularly known as MTVwas launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like  Lire la suite...
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Détails

Genre/forme: Electronic books
Format – détails additionnels: Print version:
Banks, Jack.
Monopoly Television : Mtv's Quest To Control The Music.
Boulder : Taylor and Francis, ©2018
Type d’ouvrage: Document, Ressource Internet
Type de document: Ressource Internet, Fichier d'ordinateur
Tous les auteurs / collaborateurs: Jack Banks
ISBN: 9780429967399 042996739X 9780429978470 0429978472 9780429989551 0429989555
Numéro OCLC: 1023549581
Notes: Originally published 1996 by Westview Press.
Description: 1 online resource
Contenu: Cover --
Half Title --
Title --
Copyright --
Contents --
Acknowledgments --
1 Constructing Video Dreams: Music Video in a Commercial Culture --
Quantitative Empirical Studies --
Cultural Studies --
Limitations of Textual Analysis --
The Political Economy of Communications --
The Study of Corporate Activity --
Relationship Between Economic Function and Ideological Content of Commoditized Culture --
Trends in Ownership and Control of the Mass Media --
A Political Economic Study of Music Video --
PART ONE THE HISTORICAL DEVELOPMENT OF THE MUSIC VIDEO BUSINESS --
2 The Early Years of Music Video --
Early Combinations of Recorded Music and Visual Media --
MTV: The Novel Early Years --
Expanded Record Industry Involvement in Video Music --
3 The Growth of Other Video Music Program Services --
Cable Music Channel --
Discovery Music Network --
Hit Video USA --
MTV's Sister Service VH-1: Video Hits One --
The Box --
Black Entertainment Television --
The Nashville Network and Country Music Television --
WTBS's Night Tracks --
Video Music Shows on Commercial Broadcast Television --
4 Monopoly TV: A History of MTV's Anticompetitive Practices --
MTV Exclusivity Agreements with Record Companies --
Label Payola Agreements with Other Music Programs --
Major Labels Create Own Music Video Channel --
MTV Attempts to Coerce Artists --
MTV Attempts to Control Access to Cable Systems --
5 MTV and the Globalization of Popular Culture --
Corporate Incentives to Develop International Markets --
MTV Europe --
MTV Australia and MTV Japan --
MTV Asia --
MTV in Latin America --
MTV's International Youth Culture --
MTV's Global Advertisers --
Major Record Labels' Global Marketing Campaigns --
A One-Way Flow of Music and Culture --
Alternatives to MTV --
6 MTV's Corporate Intrigue and Sagging Ratings --
Corporate Acquisitions of MTV Networks. The Decline of Video Music in the Mid-1980s --
Resurgence of MTV --
MTV Networks' Future: Multiplexing, Home Shopping, and Videos for Tots --
PART TWO THE STRUCTURE OF THE MUSIC VIDEO BUSINESS: FORCES THAT SHAPE MUSIC CLIPS --
7 The Record Companies' Role in Video Music Production and Distribution --
Video Music Incorporated into Record Companies --
Record Label Video Production Dependent Upon Exposure Media --
Video Clip Promotion --
Record Companies and Artists --
Music Video at Independent and Major Record Labels --
8 Video Clip Producers and Directors --
Music Video Clip Producers --
Music Video Clip Directors --
Music Video Production as a Transitional Occupation --
The Music Video Producers Association --
Record Label Contracts with Video Clip Producers and Directors --
Record Label Constraints on Video Clip Content --
Emerging Patterns in the Record Companies' Use of Video Clip Producers and Directors --
9 MTV as Gatekeeper and Censor --
MTV's Acquisition Committee --
MTV's Standards: Stated and Unstated --
The "Committee --
A Survey of Music Clips Rejected by MTV --
Record Company and Artist Reaction to MTV --
Music Clip Rotation Categories --
External Social Forces Influencing MTV's Standards --
Political Attacks on Popular Music --
Content Regulation of Music Television Programs --
10 MTV, Music Video, and Creative Expression --
The Power of Record Labels and MTV in the Video Music Business --
Established Trends in Ownership and Control of the Music Video Business --
Relationship Between Economic Structure and Ideology Within the Video Music Business --
Notes --
References --
About the Book and Author --
Index.
Titre de collection: Critical studies in communication and in the cultural industries.
Responsabilité: Jack Banks.

Résumé:

An examination of the historical development of music video as a commodity in the United States, and an analysis of the existing monopolistic structures within which music video is produced,  Lire la suite...

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