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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/1006440578 Title: More than meets the eye : special effects and the fantastic transmedia franchise Author: Bob Rehak Publisher: New York : New York University Press, [2018] ©2018 ISBN/ISSN: 9781479813155 147981315X 9781479856701 1479856703 OCLC:1006440578

  
  

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More than meets the eye : special effects and the fantastic transmedia franchise

Author:	Bob Rehak
Publisher:	New York : New York University Press, [2018] ©2018
Series:	Postmillennial pop.
Edition/Format:	Print book : EnglishView all editions and formats
Summary:	From comic book universes crowded with soaring superheroes and shattering skyscrapers to cosmic empires set in far-off galaxies, today's fantasy blockbusters depend on visual effects. Bringing science fiction from the studio to your screen, through film, television, or video games, these special effects power our entertainment industry. More Than Meets the Eye delves into the world of fantastic media franchises to trace the ways in which special effects over the last fifty years have become central not just to transmedia storytelling but to world-building, performance, and genre in contemporary blockbuster entertainment. More Than Meets the Eye maps the ways in which special effects build consistent storyworlds and transform genres while traveling from one media platform to the next. Examining high-profile franchises in which special effects have played a constitutive role such as Star Trek, Star Wars, The Matrix, and The Lord of the Rings, as well as more contemporary franchises like Pirates of the Caribbean and Harry Potter, Bob Rehak analyzes the ways in which production practices developed alongside the cultural work of industry professionals. By studying social and cultural factors such as fan interaction, this book provides a context for understanding just how much multiplatform storytelling has come to define these megahit franchises. Rehak explores the larger history of how physical and optical effects in postwar Hollywood laid the foundation for modern transmedia franchises and argues that special effects are not simply an adjunct to blockbuster filmmaking, but central agents of an entire mode of production. Book jacket.  Read more...
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Subjects	Cinematography -- Special effects. Motion pictures -- Production and direction -- United States. Blockbusters (Motion pictures) View all subjects
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