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Multimedia Marketing : Studienbuch

Author: Thomas Urban; Andreas M Carjell
Publisher: Stuttgart : UTB, 2016.
Series: Utb-studi-e-book; Utb-studi-e-book: BWL/VWL
Edition/Format:   eBook : Document : German : 1. AuflView all editions and formats
Summary:
Crossmedial erfolgreich sein!Unternehmen können auf unterschiedliche Weise erfolgreich werben, etwa in Zeitungen, dem Fernsehen oder in einer App. Das Studienbuch skizziert diese Möglichkeiten im Detail und zeigt Besonderheiten auf - von der Kalkulation, über die Produktion bis hin zum Medienrecht. Lernziele und Kontrollfragen, mit Lösungen online, helfen beim schnellen Verständnis. Ein Glossar am Ende des  Read more...
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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Thomas Urban; Andreas M Carjell
ISBN: 9783838544151 3838544153
OCLC Number: 1021369654
Description: Online-Ressource. : zahlreiche Illustrationen.
Series Title: Utb-studi-e-book; Utb-studi-e-book: BWL/VWL
Responsibility: Thomas Urban ; Andreas Carjell.

Abstract:

Crossmedial erfolgreich sein!Unternehmen können auf unterschiedliche Weise erfolgreich werben, etwa in Zeitungen, dem Fernsehen oder in einer App. Das Studienbuch skizziert diese Möglichkeiten im Detail und zeigt Besonderheiten auf - von der Kalkulation, über die Produktion bis hin zum Medienrecht. Lernziele und Kontrollfragen, mit Lösungen online, helfen beim schnellen Verständnis. Ein Glossar am Ende des Buches hilft dabei, verwendete Fachbegriffe zu verstehen. Das Studienbuch richtet sich an Studierende des Marketings, der Kommunikationswissenschaften und der Wirtschaftsinformatik.

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Linked Data


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Content-negotiable representations<\/p>\n