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Multimodality : a social semiotic approach to contemporary communication

Author: Gunther R Kress
Publisher: London ; New York : Routledge, 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
(DLC) 2009014376
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Gunther R Kress
ISBN: 9780203970034 0203970039 9781134360420 1134360428 9781134360468 1134360460 9781134360475 1134360479
OCLC Number: 1116823618
Description: 1 online resource (xvi, 212 pages)
Contents: Ch. 1. Where meaning is the issue --
ch. 2. The social environment of contemporary communication --
ch. 3. Communication : shaping the domain of meaning --
ch. 4. A social-semiotic theory of multimodality --
ch. 5. Mode --
ch. 6. Meaning as resource : 'naming' in a multimodal social-semiotic theory --
ch. 7. Design and arrangements : making meaning material --
ch. 8. Multimodal orchestrations and ensembles of meaning --
ch. 9. Applying the theory : learning and evaluation ; identity and knowledge --
ch. 10. The social semiotics of convergent mobile devices : new forms of composition and the transformation of habitus / Elizabetta Adami and Gunther Kress.
Responsibility: Gunther Kress.

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