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Genre/Form: | Electronic books |
---|---|
Additional Physical Format: | Print version: Siemer, Rosie. Museum membership innovation Lanham : Rowman & Littlefield, [2020] (DLC) 2020003497 |
Material Type: | Document, Internet resource |
Document Type: | Internet Resource, Computer File |
All Authors / Contributors: |
Rosie Siemer |
ISBN: | 9781538114735 1538114747 9781538114742 1538114739 |
OCLC Number: | 1141028831 |
Description: | 1 online resource : illustrations |
Contents: | Table of ContentsDedicationList of Figures and TablesForewordPrefaceAcknowledgements Part OneChapter One: New RealitiesChapter Two: Microtrends and Major ShiftsChapter Three: The Writing on the WallChapter Four: Silos, Sacred Cows, and Spaghetti SaucePart TwoChapter Five: Making the FutureChapter Six: Everything MattersChapter Seven: Members, Motives, and Mixed MessagesChapter Eight: The Perfect MixPart ThreeChapter Nine: Asking the Right QuestionsChapter Ten: Empathy, Emotion, and ExperiencesChapter Eleven: A Framework for InnovationChapter Twelve: Innovation as a Core Competency IndexAbout the Author |
Other Titles: | Unlocking ideas for audience engagement and sustainable revenue |
Responsibility: | Rosie Siemer. |
Abstract:
Rich with examples of innovative membership programs and discussion with museum and nonprofit leaders, this timely book provides practical advice on how to improve all aspects of the membership program through the process of continuous innovation.
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