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Museum membership innovation : unlocking ideas for audience engagement and sustainable revenue

Author: Rosie Siemer
Publisher: Lanham, Maryland : Rowman & Littlefield, [2020]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Rich with examples of innovative membership programs and discussion with museum and nonprofit leaders, this timely book provides practical advice on how to improve all aspects of the membership program through the process of continuous innovation."--
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Siemer, Rosie.
Museum membership innovation
Lanham : Rowman & Littlefield, [2020]
(DLC) 2020003497
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Rosie Siemer
ISBN: 9781538114735 1538114747 9781538114742 1538114739
OCLC Number: 1141028831
Description: 1 online resource : illustrations
Contents: Table of ContentsDedicationList of Figures and TablesForewordPrefaceAcknowledgements Part OneChapter One: New RealitiesChapter Two: Microtrends and Major ShiftsChapter Three: The Writing on the WallChapter Four: Silos, Sacred Cows, and Spaghetti SaucePart TwoChapter Five: Making the FutureChapter Six: Everything MattersChapter Seven: Members, Motives, and Mixed MessagesChapter Eight: The Perfect MixPart ThreeChapter Nine: Asking the Right QuestionsChapter Ten: Empathy, Emotion, and ExperiencesChapter Eleven: A Framework for InnovationChapter Twelve: Innovation as a Core Competency IndexAbout the Author
Other Titles: Unlocking ideas for audience engagement and sustainable revenue
Responsibility: Rosie Siemer.

Abstract:

Rich with examples of innovative membership programs and discussion with museum and nonprofit leaders, this timely book provides practical advice on how to improve all aspects of the membership  Read more...

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