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Museum visitor evaluation : new tool for management

Author: Ross J Loomis
Publisher: Nashville, Tenn. : American Association for State and Local History, ©1987.
Series: AASLH management series, v. 3.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Ross J Loomis
ISBN: 091005083X 9780910050838
OCLC Number: 14272688
Description: xiv, 306 pages : illustrations ; 24 cm.
Contents: Understanding Museum Visitors: Evaluation and Management --
Evaluating Attendances: Making Figures Count --
The Visitor Survey --
The Identity of Museums: Evaluation, Marketing, and Audience Development --
Welcome to the Museum: Evaluating Visitor Orientation --
Exhibit Evaluation: Making Things Work --
Using Evaluation to Improve Programs --
Bibliography --
Index.
Series Title: AASLH management series, v. 3.
Responsibility: Ross J. Loomis.

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