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Museums and Millennials : Engaging the Coveted Patron Generation.

Author: Jaclyn Spainhour
Publisher: Blue Ridge Summit : Rowman & Littlefield Publishers, 2019.
Series: American Association for State and Local History.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical checklist. Check your museum's "A.U.R.A." (Affordability, Uniqueness, Relevance, and Accessibility) to ensure you are creating new programs and campaigns geared towards getting them.
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Genre/Form: Electronic books
History
Biography
Additional Physical Format: Print version:
Spainhour, Jaclyn.
Museums and Millennials : Engaging the Coveted Patron Generation.
Blue Ridge Summit : Rowman & Littlefield Publishers, ©2019
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jaclyn Spainhour
ISBN: 1538118599 9781538118597
OCLC Number: 1121138585
Description: 1 online resource (139 pages)
Contents: Intro; Contents; Preface; Acknowledgments; 1. "Why Millennials?"; 2. A: "Affordability"; 3. U: "Uniqueness of Programming"; 4. R: "Relevance"; 5. A: "Accessibility"; 6. Looking Ahead: The Museum of the Future; Appendix. Museums and Millennials Interview Questions (for Millennials); Index; About the Author
Series Title: American Association for State and Local History.

Abstract:

Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical checklist. Check your museum's "A.U.R.A." (Affordability, Uniqueness, Relevance, and Accessibility) to ensure you are creating new programs and campaigns geared towards getting them.

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