Music business for dummies (Book, 2015) [WorldCat.org]
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Music business for dummies

Author: Loren Weisman
Publisher: Hoboken, NJ : John Wiley and Sons, [2015]
Series: --For dummies.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Learn to: navigate the music business to pursue a successful and sustainable career; follow a plan that builds your success, one step at a time; create a brand that stands out to fans and industry professionals; understand music publishing, contracts, copyrights, and licensing"--Cover.
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Details

Document Type: Book
All Authors / Contributors: Loren Weisman
ISBN: 9781119049654 1119049652 9781119049463 1119049466 9781119049449 111904944X
OCLC Number: 898162859
Notes: Includes index.
Description: 410 pages ; 23 cm.
Contents: Part I, Getting started in the music business. Getting on the path to results ; A change is gonna come : changes in the music business ; Getting your music business job options on ; Creating a music business plan --
Part II, Making music and creating your brand. Writing, rehearsing, recording, and performing ; Creating and following a production plan ; Creating your brand ; Getting noticed : your keywords, bio, and call to action ; Securing your music and brand --
Part III, Marketing and promoting for the long haul. Building your website and social media presence ; Planning for content marketing throughout the year ; Combining online and physical marketing ; Planning music, merchandise, and event drops --
Part IV, Maintaining your successful career. Touring and performing ; Securing sponsorships and endorsements ; Considering additional opportunities ; Tracking and analyzing your progress ; Persevering, problem-solving, and retiring --
Part V, Part of tens. Ten habits of successful musicians ; Ten tips on presenting yourself professionally.
Series Title: --For dummies.
Responsibility: by Loren Weisman.

Abstract:

Start your music career off right with this fun guide to the music industry Music Business For Dummies explains the ins and outs of the music industry for artists and business people just starting  Read more...

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