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My life in advertising ; &, Scientific advertising

Author: Claude C Hopkins
Publisher: Lincolnwood, Ill. : NTC Business Books, 1986, ©1966.
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Summary:
This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.
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Genre/Form: Biographies
Biography
Named Person: Claude C Hopkins; Claude C Hopkins; Claude C Hopkins
Material Type: Biography
Document Type: Book
All Authors / Contributors: Claude C Hopkins
ISBN: 0844231010 9780844231013
OCLC Number: 14712327
Notes: Originally published: Chicago : Advertising Publications, 1966.
Description: xiii, 318 pages ; 23 cm
Other Titles: Scientific advertising
Responsibility: two works by Claude C. Hopkins.

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Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling.  Read more...

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Primary Entity<\/h3>\n
<http:\/\/www.worldcat.org\/oclc\/14712327<\/a>> # My life in advertising ; &, Scientific advertising<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a>, schema:Book<\/a> ;\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"14712327<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/ilu<\/a>> ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/536323#Place\/lincolnwood_ill<\/a>> ; # Lincolnwood, Ill.<\/span>\n\u00A0\u00A0\u00A0\nrdfs:seeAlso<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/536323#CreativeWork\/scientific_advertising<\/a>> ; # Scientific advertising.<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/536323#Topic\/publicite<\/a>> ; # Publicit\u00E9<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/dewey.info\/class\/659.1\/e19\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.loc.gov\/authorities\/subjects\/sh85001086<\/a>> ; # Advertising<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/797511<\/a>> ; # Advertising<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/viaf.org\/viaf\/76308570<\/a>> ; # Claude C. Hopkins<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/536323#Person\/hopkins_claude_c_1866_1932<\/a>> ; # Claude C. Hopkins<\/span>\n\u00A0\u00A0\u00A0\nschema:alternateName<\/a> \"Scientific advertising<\/span>\" ;\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/viaf.org\/viaf\/76308570<\/a>> ; # Claude C. Hopkins<\/span>\n\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/viaf.org\/viaf\/76308570<\/a>> ; # Claude C. Hopkins<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"1986<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today\'s top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/536323<\/a>> ;\u00A0\u00A0\u00A0\nschema:genre<\/a> \"Biographies<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:genre<\/a> \"Biography<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"My life in advertising ; &, Scientific advertising<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"14712327<\/span>\" ;\u00A0\u00A0\u00A0\nschema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/14712327#PublicationEvent\/lincolnwood_ill_ntc_business_books_1986_1966<\/a>> ;\u00A0\u00A0\u00A0\nschema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/536323#Agent\/ntc_business_books<\/a>> ; # NTC Business Books<\/span>\n\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780844231013<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/14712327<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Related Entities<\/h3>\n
<http:\/\/dewey.info\/class\/659.1\/e19\/<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/536323#Agent\/ntc_business_books<\/a>> # NTC Business Books<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"NTC Business Books<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/536323#CreativeWork\/scientific_advertising<\/a>> # Scientific advertising.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/viaf.org\/viaf\/76308570<\/a>> ; # Claude C. Hopkins<\/span>\n\u00A0\u00A0\u00A0\nschema:name<\/a> \"Scientific advertising.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/536323#Person\/hopkins_claude_c_1866_1932<\/a>> # Claude C. Hopkins<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:birthDate<\/a> \"1866<\/span>\" ;\u00A0\u00A0\u00A0\nschema:deathDate<\/a> \"1932<\/span>\" ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Hopkins<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Claude C.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Claude C. Hopkins<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/536323#Place\/lincolnwood_ill<\/a>> # Lincolnwood, Ill.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Lincolnwood, Ill.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/536323#Topic\/publicite<\/a>> # Publicit\u00E9<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Publicit\u00E9<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/authorities\/subjects\/sh85001086<\/a>> # Advertising<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Advertising<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/ilu<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"ilu<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/797511<\/a>> # Advertising<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Advertising<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/76308570<\/a>> # Claude C. Hopkins<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:birthDate<\/a> \"1866<\/span>\" ;\u00A0\u00A0\u00A0\nschema:deathDate<\/a> \"1932<\/span>\" ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Hopkins<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Claude C.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Claude C. Hopkins<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9780844231013<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"0844231010<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780844231013<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/14712327<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/14712327<\/a>> ; # My life in advertising ; &, Scientific advertising<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2019-10-17<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/14712327#PublicationEvent\/lincolnwood_ill_ntc_business_books_1986_1966<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/536323#Place\/lincolnwood_ill<\/a>> ; # Lincolnwood, Ill.<\/span>\n\u00A0\u00A0\u00A0\nschema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/536323#Agent\/ntc_business_books<\/a>> ; # NTC Business Books<\/span>\n\u00A0\u00A0\u00A0\nschema:startDate<\/a> \"1986<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Content-negotiable representations<\/p>\n