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Myths about starting your own business

Author: Bruce Barringer; R Duane Ireland
Publisher: Harlow : Prentice-Hall, 2007.
Edition/Format:   Print book : English

Written for anyone who has held back from starting their own businesses because of reasons that are not true, this resource debunks the common myths and reinforces potential entrepreneurs with  Read more...


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Document Type: Book
All Authors / Contributors: Bruce Barringer; R Duane Ireland
ISBN: 9780132444576 0132444577
OCLC Number: 656151116
Notes: Paperback.
Description: 256 pages
Contents: Preface ix Part I: Getting Started-It May Not Be as Hard as You Think 1Chapter 1: Myth No. 1: It Takes an Extraordinary Person to Start a Business; Truth No. 1: You Can Do It! 3Chapter 2: Myth No. 2: Starting a Business Involves Lots of Risk; Truth No. 2: It May Not Be as Risky as You Think 23Chapter 3: Myth No. 3: It Takes a Lot of Money to Start a Business; Truth No. 3: It Might Not Cost as Much as You Think 43Chapter 4: Myth No. 4: It Takes a Great Deal of Business Experience to Start a Successful Business; Truth No. 4: Successful Businesses Are Started by People with All Levels of Business Experience 67Chapter 5: Myth No. 5: The Best Business Ideas Are Already Taken; Truth No. 5: There Are an Infinite Number of Possibilities for Good Business Ideas 87 Part II: Running and Growing a Business-Don't Underestimate Your Chances 111Chapter 6: Myth No. 6: No One Can Compete Against Wal-Mart and the Other Big-Box Retailers; Truth No. 6: You Can Compete Against the Big-Box Retailers if You Have the Right Plan 113Chapter 7: Myth No. 7: It's Almost Impossible for a New Business to Get Noticed; Truth No. 7: There Are Many Ways for New Businesses to Get Noticed and Recognized 133Chapter 8: Myth No. 8: The Internet Isn't What It Was All Hyped Up to Be; Truth No. 8: The Are Many Legitimate and Enjoyable Ways to Make Money Online 157Chapter 9: Myth No. 9: It's Easy to Start a Business, But It's Difficult and Stressful to Grow One; Truth No. 9: Businesses Can Be Grown Profitably and Enjoyably 179 Index 205
Responsibility: Bruce Barringer, Duane Ireland.


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