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The myths of creativity : the truth about how innovative companies and people generate great ideas

Author: David Burkus
Publisher: San Francisco, CA : Jossey-Bass, ©2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Truth about how innovative companies and people generate great ideas.
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: David Burkus
ISBN: 9781118729885 1118729889 9781118611142 1118611144
OCLC Number: 1047807830
Description: Online-Ressource (1 v. p.)
Contents: 1 The Creative Mythology 1 2 The Eureka Myth 17 3 The Breed Myth 33 4 The Originality Myth 49 5 The Expert Myth 67 6 The Incentive Myth 87 7 The Lone Creator Myth 105 8 The Brainstorming Myth 125 9 The Cohesive Myth 141 10 The Constraints Myth 159 11 The Mousetrap Myth 177 Notes 195 Acknowledgments 203 About the Author 205 Index 207
Other Titles: Truth about how innovative companies and people generate great ideas.
Responsibility: David Burkus.

Abstract:

How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired,  Read more...

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This is an engaging book that makes its case in good, clear language (The Financial Times, October 2013.)

 
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