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Nail it then scale it : the entrepreneur's guide to creating and managing breakthrough innovation

Author: Nathan Furr; Paul Ahlstrom
Publisher: [S.l.] : [NISI Institute], ©2011.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
Why do most new businesses fail, yet a few entrepreneurs have a habit of winning over and over again? The shocking discovery of years of research and trial is that most startups fail by doing the "right things," but doing them out of order. In other words, human nature combined with our entrepreneurial drive puts us on autopilot to become part of the 70% to 90% of ventures that fail. From Thomas Edison to Steve  Read more...
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Genre/Form: Guides, manuels, etc
Document Type: Book
All Authors / Contributors: Nathan Furr; Paul Ahlstrom
ISBN: 9780983723608 0983723605
OCLC Number: 840839151
Description: iv, 250 p. : ill
Responsibility: Nathan Furr and Paul Ahlstrom.

Abstract:

Why do most new businesses fail, yet a few entrepreneurs have a habit of winning over and over again? The shocking discovery of years of research and trial is that most startups fail by doing the "right things," but doing them out of order. In other words, human nature combined with our entrepreneurial drive puts us on autopilot to become part of the 70% to 90% of ventures that fail. From Thomas Edison to Steve Jobs, the Nail It Then Scale It method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate.

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